The Reports and Insights, a leading market research company, has recently releases report titled “Highlighting Powder Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033.” The study provides a detailed analysis of the industry, the report also includes competitor and regional analysis and highlights the latest advancements in the market. The global Highlighting Powder Market Size was valued at US$ 834.4 million in 2024 and is expected to register a CAGR of 7.7% over the forecast period and reach US$ 1,626.7 million in 2033.
Highlighting Powder Market Overview
The highlighting powder market comprises the manufacture and sale of cosmetics in the form of powders that reflect light and give the skin a natural glow. Products which help you achieve a fresh and glowing look are usually applied on your cheekbones, brow bones, bridge of the nose and collarbones. You can find highlighting powders in loose, pressed and baked forms. Their shades can be pearlescent white or golden, bronze and rose. Makeup artists and consumers alike love cream bronzers. They instantly add dimension to the face without overly complicated application techniques.
The global highlighting powder market has grown rapidly in recent years as consumers increasingly desire glowing, healthy-looking skin in their beauty regimen. The market is a small section of the colour cosmetics and facial makeup industry which ranges from upscale cosmetics houses to low-cost drugstore labels. Social media influencers and makeup tutorials are increasingly gaining popularity. This is causing consumer interest and product awareness to increase. As the beauty industry shifts to a more natural look with a radiant finish, highlighting powders are gaining more traction worldwide, especially North America, Europe and Asia Pacific.
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Highlighting Powder Market Growth Factors & Challenges
The highlighting powder market is growing due to a number of factors. One of the main reasons for the growth is the increasing spending on beauty and personal care which attracts young people who actively follow makeup trends. The growth of the e-commerce beauty segment has made it easier for the consumers to access more highlighters. Moreover, the option of international shipping has opened up the global market for established as well as indie brands. Also, in light of the growing demand for cruelty-free, vegan, and clean-label products, multiple brands are innovating their formulations to attract sustainable consumers as well. Beauty influencers and celebrity collaborations have quickened product visibility and adoption further.
The growing popularity of highlighting powder is going through a lot of challenges. The market is gradually becoming saturated as many new brands and products are entering the space leading to increased competition and price pressures. Shifts in consumers’ preferences can happen very quickly in the beauty industry. Trends like matte and minimalist looks can dim demand for shimmery or radiant products. Regulatory compliance concerning ingredient safety and labelling can differ between regions and can slow down international expansion. Brands are also under pressure to produce quality products while being transparent about the sourcing, formulation and sustainability efforts used.
Key suggestions for the report:
- Pearl Colour by Product is expected to dominate the market share during the forecast period. It is mainly because of its glowy finish, suitability for nearly all skin tones, and rising consumer preference for a natural finish.
- Personal Use by End-use is expected to dominate the market share during the forecast period. This is due to the growing trend of DIY makeup, rising beauty consciousness among individuals, and easy accessibility of highlighting powders through various retail channels.
- Online Retailers by Distribution Channel is expected to dominate the market share during the forecast period. The increasing shift towards online shopping and the availability of several brands and product options along with repeated offers have spurred this growth.
- North America by Region is expected to dominate the market share during the forecast period. The reason for this is the high demand for premium cosmetics, a strong brand presence, and the early adoption of beauty trends through social media and celebrities.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the highlighting powder market share.
Key Trends in Highlighting Powder Industry
The highlighting powder market is being shaped by a number of key trends. More and more beauty items are multi-functioning, and many highlighters are now coming with added skincare benefits like hydration, antioxidants, and SPF. There’s also increased attention on customization, with brands offering personalized shades and buildable formulas that cater to a wider spectrum of skin tones and preferences. As consumers place a premium on sustainability, packaging innovations like refills in compacts are gaining traction in the beauty industry. Editors and festival makeup artists are now using holographic and iridescent finishes to take highlighter beyond the everyday and into the realm of creative self-expression.
Highlighting Powder Market Key Applications & Industry Segments
The highlighting powder market is segmented by product, end-use, distribution channel, and region.
By Product
- Pearl Color
- Metallic Color
- Others
By End-use
- Personal Use
- Professional Use (Makeup Artists)
By Distribution Channel
- Specialty Stores
- Online Retailers
- Supermarkets/Hypermarkets
- Department Stores
- Others
By Region
- North America (US and Canada)
- Latin America (Brazil, Mexico, Argentina, & Rest of LATM)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Benelux, Nordic, & Rest of Europe)
- Asia Pacific (China, Japan, India, South Korea, ASEAN, Australia & New Zealand, & Rest of Asia Pacific)
- Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Israel, & Rest of MEA)
View Full Report: https://www.reportsandinsights.com/report/highlighting-powder-market
Leading Manufacturers in the Highlighting Powder Market
Some of the key manufacturers which are included in the highlighting powder market report are:
- MAC Cosmetics
- Benefit Cosmetics
- NARS
- Becca Cosmetics
- Fenty Beauty
- Anastasia Beverly Hills
- Too Faced Cosmetics
- Huda Beauty
- NYX Professional Makeup
- Urban Decay
- Cover FX
- Laura Mercier
- ColourPop Cosmetics
- Maybelline New York
- Milani Cosmetics
Key Attributes
| Report Attributes | Details |
| No. of Pages | 223 |
| Market Forecast | 2025-2033 |
| Market Value (USD) in 2024 | 834.4 million |
| Market Value (USD) in 2033 | 1,626.7 million |
| Compound Annual Growth Rate (%) | 7.7% |
| Regions Covered | Global |
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